things happen, and sometimes at a critical level
prepare in advance to weather the storms…
A company-related crisis can be a bump in the road or a deathblow, depending on how it is handled. A business must be able to respond immediately following a crisis, or any type of scenario that has the potential to threaten your brand’s reputation. We help you set up the procedures and policies to follow in order to protect your brand’s valuation, and thus reduce any legal or political ramifications. Learn about the three key stages in any crisis and how Hunter + Co Communications can help as part of a larger PR strategy.
The worst thing a company can do is nothing. We live in a world where news travels fast and speculation travels even faster. Online news sources, social media, and online reputation sites can quickly take and change a story unless you have ready statements and official channels to provide them through. Be prepared with crisis management teams and procedures.
- Identifying the media crisis team and media spokesperson
- Preparing statements and messaging platforms to communicate to your customers/audience immediately following a crisis
Weathering the Storm
Be consistent. Be transparent. Be unified. One of the critical parts of reputation crisis management is being clear in all media with the same message. Inconsistencies, contradicting statements, and multiple speakers from your company can quickly ruin any message.
- Developing internal communication procedures for your company to follow
Recovery from a crisis is about planning and preparation. Forecasting possible scenarios and planning your reaction is only part of quickly coming back from a crisis: testing it is the other. During crisis management planning, work will be done to not only find who might be affected by your crisis but also how to contact them as part of the recovery process.
- Constantly updating and testing your plan and drilling the crisis management team
- Identifying the audiences to be reached with information specific to their interests and needs